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The prospect for future growth in the number of potential customers is truly amazing! The primary consumers for long-term health care services are persons over sixty-five. This age group is the fastest growing segment of the population. People are living longer and life expectancy continues to grow annually, making care for the elderly a true growth business. As people live longer, chronic limiting illnesses such as arthritis, dementia, cancer, diabetes, osteoporosis, as well as general disability and dependency, will increase, as will the need for home health care. This will result in a greater number of people who are dependent on others for assistance in performing activities of daily living. The growing need for assistance to our aging population is putting intense strain on the "Sandwich Generation," a label placed on the millions of Americans who juggle their aging parents' and children’s competing needs. As a ComForcareSM senior care business owner, you will provide the caregivers necessary to assist this aging population. |
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